Wild Beauty is the brainchild of Rhug Estate owner Lord Newborough. The family has resided in North Wales since the 11th century and the present Lord Robert Newborough is the 8th baron. Rhug came into the family in 1637 and now forms the family’s main home. A unique story of security and provenance, our collection harnesses natural, wild foraged and organic ingredients with the benefits of natural actives. Our chosen ingredients contain essential vitamins and minerals, while fragrances are 100% natural and made using essential oils.